Marketing Translation: Things You Need to Know

Do you want to target a bigger audience? Does your target audience speak languages other than American English? Do you want to avoid confusion among customers? In that case, the best way to resolve the issue is to opt for marketing translation.

Marketing translation is a relatively new concept in the marketing world. It helps businesses to produce content that is easily understandable for larger audiences belonging to different backgrounds. But most importantly, it helps you target a bilingual audience. This boosts the trust and credibility of your brand, improves brand recognition, and boosts sales. If you need to attract the attention of a wider audience and people belonging to different walks of life, you need to leverage marketing translation.

What is Marketing Translation?

Marketing translation includes translating all or some of a company’s marketing content to attract your target audience. It includes all kinds of marketing content, whether it’s on your social media, website, hard copies, or emails.

Information about your business or product/services plays a great role in marketing, but it’s not enough to translate your content into another language and make it understandable. You have to provide customers with information in a way that’s familiar to them. Quality techniques for marketing translation allow you to use vocabulary, phrases, and sentences that your consumers can easily understand. The right choice of words is also important to avoid coming off as offensive.

Some things that companies translate to reach out to audiences belong to different backgrounds are:

Product packaging
Presentations
Press release
Posters
Brochures

Why is Marketing Translation Important?

Although many people believe marketing translation means translating materials to enter different markets in different geographic regions, translating any kind of information to target, the same local audience falls under marketing translation.

Businesses and companies opt for marketing translation for various reasons. Here are some benefits of opting for marketing translation.

Helps Target Wider Audience

The greater your target audience, the higher your sales, brand recognition, and brand visibility. Therefore, companies look for ways to target a wider audience. The simplest and easiest way to increase your reach is to translate your content. When you offer your marketing material in more than one language, people who speak different languages can understand it. Not only will they be able to understand your business, but they can also connect with you.

Boost Brand Awareness

As more people interact with marketing content like posters and social media posts in their preferred language, they’ll develop an understanding of your company’s goals, products, and offerings. In this way, you can shape the way people perceive your business.

Reduce the Risk of Miscommunication

When you target bilingual speakers or people who speak languages besides English, your marketing may cause miscommunication. Customers who struggle to understand or don’t speak English may not understand the features of your products. This can lead to problems for your business. So, if you want to satisfy customers, you must ensure that the audience understands your company.

Boost Your Ranking on the Local Search Engine

If you want to boost your rankings on the local search engine, you need to translate your web pages into languages that can help increase your ranking. For this, you can choose a language that your target audience uses.

Why Is It Important to Consider Audience’s Culture for Marketing Translation?

The key to accurately translating marketing information is to understand and know the target audience (people who interact with your translated content). Of course, companies will need this information to show the face of the company and communicate effectively.

Besides that, understanding the culture, norms, and how one should communicate with different people is crucial. This is because every language has a particular way of discussing things. A good grip on nuance is essential so the audience can relate to your information. If your information looks relatable, this will create a sense of connection in them because they will easily understand everything. Also, reading the marketing content in their own language will make them feel special and valuable to the company and help them to join your community.

Your hired marketing translators also ask you to clearly define your audience. They will research your audience’s language, way of speaking, and common vocabulary that they use and avoid. Another thing that they will try to understand is your audience’s beliefs and common practices. This helps them create marketing content that the audience relates to and finds useful rather than confusing. Note that a brand that considers the needs and interests of a greater audience achieves greater acknowledgment and support.

What Things Should Be Considered While Translating Marketing Content?

Here are a few things to consider while translating marketing content.

Translate all the matters related to your campaign
Clear your understanding of your target audience
Create a style guide by considering the language, way of communication, and beliefs of your audience.
Adapt visuals for the local audience
Don’t rely exclusively on translating technologies.
Take help from native marketing and linguists

Green Translations Offers Quality Marketing Translation

Green Translations has a team of experts who offer fast translation and interpretation services by World-Class linguists. There will be no risk of issues related to vocabulary, sentence structure, or nuance that may repel your audience. We use professional, human-powered translation techniques that ensure your message is understandable for your audience.

Green Translations aims to provide outstanding interpretation and translation services to corporations, organizations, and governmental agencies so that they can interact with people with different languages and cultures. Our 15 years of experience can help you translate content into more than 150 languages. If you want to learn more about Green Translations or need our help, visit our website.